The Whole 30 program is essentially a reset, a cleansing of all processed foods. A whole foods approach to cleaning the slate. I consider myself a pretty clean/paleo eater, however even I have eaten a few too many non-paleo treats in the past couple months and although I still feel great I know I can feel better once I go strict for a month and clean up my act again. The Whole 30 program
(http://whole30.com/about/ )was created by Dallas and Melissa Hartwig who are authors of "It Starts with Food." It is a phenomenal book that delves into the benefits of a simplistic approach to nutrition, eat what is found in nature, food that humans were made to eat, and nothing processed whatsoever. What a concept, you mean eat the food that was put on the planet before processing plants were developed to create and alter food. It is relatively simple, however it can be a struggle for those who struggle with eating for convenience and find themselves turning to the inner aisles of the supermarket for the majority of their grocery shopping. For some it may be I highly suggest doing a Whole 30 if you are thinking of going paleo or just want to clean up your eating habits.